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Switch : How to Change Things When Change is Hard
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Switch : How to Change Things When Change is Hard

Dan Heath, Chip Heath - Cornerstone , EAN: 9781847940322

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our m

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