The ultimate standard work on the Rolex brand is going into a new edition. The Watch Book Rolex has long been undisputedly one of the best coffee-table books when it comes to the luxury watch brand. In this superlative coffee-table book, Gisbert L. Brunner, known among experts as the "watch pope", illuminates the history of the chronometric legend Rolex.
No doubt about it, Rolex is a chronometric legend. The company was founded in 1905 by Hans Wilsdorf, a Bavarian marketing genius who focused on innovation.