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International Marketing
anglický

International Marketing

Petr Král, Hana Machková, Markéta Lhotáková - Nakladatelství Oeconomica 2016, EAN: 9788024521527

The book provides integrated overview of all tools of international marketing and their use in the changing global environment. The unique feature of the book are the mini- cases and examples that reflect the Central European reality.

25,92 € Detail