Americký profesor marketingu Scott Galloway, kultovní autor několika bestsellerů New York Times, nekonvenčním způsobem vysvětluje, proč je work-life balance vybájenou chimérou, zda je dobré opustit školu kvůli podnikání, jak to udělal Bill Gates, proč je dobrým předpokladem úspěšné kariéry být nudný, jak se prosadit na přeplněném trhu práce, nebo proč byl Steve
Amazon, Apple, Facebook a Google sú štyri najvplyvnejšie spoločnosti na našej planéte. Podarilo sa im to nielen vďaka technológiám a talentu.
THE NEW YORK TIMES BESTSELLERBestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world. 'Thought-provoking... As good an analysis as you could wish to read.
From bestselling author and NYU business school professor Scott Galloway comes an urgent examination of the future of our nation - and how we got here. We are only just beginning to reckon with our post-pandemic future.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)?
'A fantastic, provocative book about where we are now and where we are going' Phil Simon Huffington PostAmazon, Apple, Facebook, and Google are the four most influential companies on the planet.