Measures and Metrics for a How Brands Grow World
Autor: Jenni (International Director, International Director, Ehrenberg-Bass Institute) Romaniuk
Vydavateľstvo: Oxford University Press Australia
EAN: 9780190340902
Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.
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Dobelli Rolf
HODDER & STOUGHTON 2014 10,11 €
Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.
Jenni (International Director, International Director, Ehrenberg-Bass Institute) Romaniuk
30,95 €