The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society
Autor: Erich Joachimsthaler
Vydavateľstvo: PublicAffairs,U.S.
EAN: 9781541730519
Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical gr
čítať viacMarie Vágnerová , Jarmila Klégrová
Univerzita Karlova 2008 14,61 €Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical gr