The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society
Autor: Erich Joachimsthaler
Vydavateľstvo: PublicAffairs
EAN: 9781541730519
Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical gr
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Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical gr