Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
The dominant view in economics is that money and government should play only a minor role in economic life. Money, it is claimed, is nothing more than a medium of exchange; and economic outcomes are best left to the 'invisible hand' of the market. The view taken in this important new book is that the omnipresence of uncertainty make money and government essential features of any market economy.
It can be much harder than it seems; commas, colons, semi-colons and even apostrophes can drive us all mad at times, but it riles no one more than the longest-serving resident of Countdown's Dictionary Corner, grammar guru Gyles Brandreth.
What does the F word mean to you?
One of the world's top behavioural geneticists argues that we need a radical rethink about what makes us who we are The blueprint for our individuality lies in the 1% of DNA that differs between people.
Over the past seven years, she found that leaders in organisations ranging from small entrepreneurial start-ups and family-owned businesses to non-profits, civic organisations and Fortune 50 companies, are asking the same questions: How do you cultivate b
'I would follow this man anywhere' Elizabeth Gilbert, author of Eat, Pray, Love The #1 New York Times bestselling author of The Book of Awakening and regular Oprah guest, Mark Nepo, presents an empowering guide to the power of community and why it's essential in our lives, now more than ever. He investigates what brings us together and what throws us apart.
'A fantastic, provocative book about where we are now and where we are going' Phil Simon Huffington PostAmazon, Apple, Facebook, and Google are the four most influential companies on the planet.
Of all the great novelists writing today, none shows the same gift as Martin Amis for writing non-fiction - his essays, literary criticism and journalism are justly acclaimed.
